Concetta Sultan, founder of FOCUS500 discovered and has filled the void in the financial service arena, to better support small to medium size businesses in Perth, Western Australia since 1998.
Over many years and in particular the proceeding years after the GFC, Concetta crossed paths with many business owners who were struggling in their business. Business owners were crying out for help to manage Cash Flow problems, committing and meeting their budgets, difficulty staying accountable and wanting more support and guidance for a better and easier way of understanding their financial information and business overall.
She soon realised this was not a quick fix and although the business owner’s bookkeeping records held a lot of good information, business owners were having difficulty understanding what the numbers were telling them, how their business was truly performing and more importantly, what actions and steps were needed to change their current situation or how to take their business to the next level.
It was also obvious to her that most business owners could neither afford to see their accountant routinely for the support required or weren't a large enough business, to employ an in-house analyst (CFO).
At that point Concetta recognised and acknowledged that the void of such a necessary service was the space between bookkeeping services and the accounting profession and in 2014 the first one-on-one program of its kind was successfully launched for small business.
Since then, MY Business Success Program along with Bookkeeping & Business Performance Solutions has meant that even small business operators could now afford and access routine financial support and business mentoring, delivered to them by their very own face to face financial analyst. Allowing small business owners to be better equipped to work towards their business stability, success and lifestyle goals.
The Program has provided committed business owners the tools, guidance and peace of mind to build sound foundations and systems whilst gaining a better understanding of the numbers behind their business.